Our Mission Statement

Raine & Horne is Australia’s oldest family real estate firm, still owned and operated by the Raine family.

Raine & Horne was founded in Sydney in 1883 by Tom Raine and Joseph Horne.  The two men resided close to one another, and commenced business as Land & Estate Agents in a small office in Elizabeth Street, Sydney.

Four generations of the Raine family have been continually involved with the firm since 1883.

Today Max Raine and his son Angus are still actively involved in the business.

Raine & Horne was established on strict principles of practice.

Integrity, Trust and Community are what the Raine & Horne group is all about.

Christopher and Sue Weston opened a real estate office in Oakbank in 1980.

By 1985 there were three offices, Birdwood, Mt. Barker and Oakbank.

In the late 1980’s Weston Properties (as it was known then) consisted of 9 offices and in 1990 they had 15 offices which grew to 35 offices by 1996.

In August 1996 they formally became the Raine & Horne South Australian Master Franchise, and the business has now grown to 48 offices in 2006.

Chris and Sue are totally committed to the overall growth and stability of the business, whereby they maintain a major presence in the real estate industry, and equally as important a clearly defined sense of professionalism.

Today they have as a group, a diverse input of experience and wisdom, so important for the intelligent professional conduct of the business.  Equally as important they have a good healthy gender mix and a strong representation of young franchise proprietors, salespeople, property managers and office staff, which of course, introduces zest and vitality into the Company – the very essence of our secure future.

Our aim is to provide our franchisees with an ongoing support system, providing them with the tools they need to set up and operate a successful real estate agency.

Raine & Horne marketing works hard for you.

• Huge dollars spent in newspaper, print, internet and marketing and promotional campaigns;
• Substantial advertising discounts in the Advertiser and Messenger Newspapers;
• Professionally prepared marketing material sourced from our National network;
• E-newsletter enabling you to send single, multiple properties and general newsletters to your databases and SMS messaging with the ability to track the results and measure responses;
• Continual branding enhancement programs are undertaken on a regular basis;
• New and innovative marketing trends are utilised to continue to instil consumer awareness in the market place and promote our point of difference.

Raine & Horne have engaged the services of Michels Warren, a well respected PR Company to:

• Increase brand awareness and build the profile of the Company;
• Promote Raine & Horne as a leading real estate identity;
• Create media interest in Raine & Horne by providing newsworthy stories;
• Establish relationships with key media;
• Focus on opportunities that become available.

Leading edge technology is the most important aspect of real estate marketing today.  Raine & Horne is proud to offer a broad-reaching, advanced internet marketing strategy, guaranteeing you achieve the best possible outcome for you and your clients.  The website has been designed and developed for maximum optimisation.

• Up to the minute National Raine & Horne internet site uploading to homehound.com, realestate.com and domain.com;
• Agent intranet – online resource library including marketing, listing kits, letters and forms, style guide, manuals
• RH Vision online training facility;
• Rhcompass – the new real estate business operating system designed to capture important and valuable client information to facilitate better communication, prospect management, trust accounting and reporting;
• Vision 6 a powerful yet uniquely simple online marketing system that provides management of emails and SMS marketing, communication and database management.

Be inspired, challenged, supported and skilled.  We provide specialised training sessions in all areas of Real Estate with professional presenters from South Australia and Interstate.

• Comprehensive induction course for all new Franchisees and staff;
• RH Vision online training using video download technology.  Training when you want, individual viewing or a valuable tool for use in sales meetings;
• Raine & Horne Corporate Representatives personally visit each office to guide and mentor;
• PEAK annual training conferences – Raine & Horne Nationally presents a sensational conference on the Gold Coast each year with proven real estate industry leaders;
• Training has been sourced at discounted rates through the REISA, Knowledge Plus and The Australian Institute of Management.

Raine & Horne place a high emphasis on the importance of staffing your office, integrated with training and retention strategies.

Free recruitment service including – advertising, screening, interviewing and  selection process.

Raine & Horne recognise and reward their Franchisees, Sales and admin/support staff with:

• Quarterly and Annual Awards functions
• Top 10 Club Membership
• Multi Million Dollar Club for high achievers
• National Convention and Awards presentation annually.

Raine & Horne prides itself and encourages involvement in the local community:

• Enviro bags
• Keep Australia Beautiful Sponsorship
• KESAB partnership
• Football Clinics
• Locally sponsored sporting/community organisations

Raine & Horne franchise fee structure is fair, reasonable and incentive based.

• No initial upfront franchise entry fee;
• No fees on property management;
• No livestock agent fees;
• No cost Conference fees in Adelaide;
• Competitive, incentive based fee structure;
• Financial assistance and genuine concessions to new franchisees;
• Minimal cost training levy;
• Minimal cost special functions and seminars;
• Very modest monthly marketing fund contribution.

WHY JOIN RAINE & HORNE?

Simple really with Raine & Horne you “Stand Out from the Crowd’.

At Raine & Horne South Australia we believe in building long standing successful business relationships.

Teamed with our training systems, technology and family values we believe we have the formula to create a partnership that delivers a profitable and rewarding relationship.

We have a genuine desire to create with you, “A Partnership for Profit”.